Via Samsunghq.com

 

Samsung has announced that it is forming an alliance with BMW to integrate their SGH-i300 musicphone into the iDrive interface available in BMW’s 5 Series vehicles.

BMW’s iDrive features a control knob located at the center of the vehicle’s console and allows access to various functions that are displayed on the in-dash monitor. The SGH-i300 connects to the system via A2DP Bluetooth - allowing for music playback, hands-free calling, and operation of the handset.

Samsung has previously expressed their interest in achieving an iconic brand image comparable to that of BMW. Earlier this year, Samsung had also formed ties with Audi while testing similar mobile phone to vehicle solutions.